Pep Guardiola rarely gets it wrong in the transfer market, although in the case of Julian Alvarez he may wish he could turn back the clock. To be fair, back when Manchester City let him go in 2024, Alvarez wasn't quite the scintillating, game-winning asset that he is today, and the Premier League side did receive a tidy profit after recouping £85m from Atletico Madrid. Still, nobody at the Etihad will be the slightest bit amused if the Argentine rocks up at Arsenal next season and puts his old team-mates to the sword. Stranger things have happened.
The Gunners, it has been widely reported, are in the running to land Alvarez - but Mikel Arteta will have to dig deep into his pockets, with the price quoted at well over £100m. Barcelona and Real Madrid are also in the mix, and both would dearly love to nab the crown jewel of a direct rival, with the forward having now gone public with his desire to exit Atleti. A meaningful impact at the World Cup would only have served to drive up Alvarez's price but it's fair to say it didn't all go according to plan for the 26-year-old in North America.
Indeed, heading into the tournament carrying an ankle injury, Lionel Scaloni used Alvarez cautiously, with Atleti forward having only come off the bench in Argentina's first two group games before he put in a disappointing display from the start against Jordan. Indeed, it was back to the bench again for the first knockout round of the tournament and after another fairly anonymous display, this time from the start in the chaotic 3-2 win over Egypt in the last 16, it was perhaps surprising that he kept his place against Switzerland.
It was against the Swiss that his biggest moment of the tournament so far arrived, however, as he thundered in a right-footed shot in extra-time to help drag Argentina to the semi-finals. That all being said, Alvarez was ineffective in the dramatic win over England in the last four and then struggled to get in the game in the final, as Argentina failed to muster a single shot on target, focusing more on disrupting Spain than being an attacking threat themselves. All in all it was pretty disappointing World Cup for Alvarez, despite his nation's progress to the final, and he'll undoubtedly be expecting much more from himself when the 2030 iteration of the tournament rolls around.
Player value before World Cup started: £120m
Current player value: £100m (⬇️ by £20m)