adidasWith adidas steering Aston Villa’s kit design into bold, retro-inspired territory for the 2026-27 season, Villans have plenty to get excited about for the upcoming campaign.
From archive-inspired home looks to striking away and third strips, GOAL brings you everything you need to know about Villa’s new kits, including design inspiration, expected release dates, pricing, and where to buy the latest gear.
adidasAston Villa's new home kit for the 2026-27 season honours the club’s more unconventional claret and blue designs, which originated in the 1960s. Inspired by the kits from the archive from the 1960s to 2010s, the new design offers a clean and elegant look, creating a departure from the raglan-sleeved home kits that Villa have donned in the modern era, usually finished with gold detailing.
The launch of the kit is accompanied by a short film that is inspired by the kit design, based on an iconic 60s Pathe style documentary format, instantly recognisable by its traditional voiceover, fast-paced structure and styling. The film captures the positive energy around the club, focusing on the players getting ready ahead of the next season at the training ground, featuring first team players, manager Unai Emery and club legends, even appropriately nodding to past European glory.
The kit will be available to buy from Thursday, 28th May, with a starting price of the adult replica shirt from around £80 and the authentic player version from £110 upwards.
adidasAston Villa's 2026-27 away kit design is taking inspiration from the iconic gas lamps found around Villa Park. The all-black strip features a gas lamp motif, creating a subtle yet striking look for when the team travels on the road in the upcoming campaign. The adidas Originals’ trefoil logo and the brand’s three stripes appear in gold detailing, alongside a special badge that sees the Lion emblem and star for the club’s 1982 European Cup victory appear without the traditional shield.
adidasThe Aston Villa 2026/27 adidas third kit features a soft "Glow Blue" base adorned with a tonal, intricate swirl graphic inspired by the famous brickwork mosaic patterns of Villa Park's Holte End. Trimmed with classic claret detailing along the crew-neck collar, sleeve cuffs, and shoulder stripes.
The shirt is finished with a central adidas logo, the modern Villa crest, and a claret Holte End illustration below the rear neckline. Burgundy (claret) shorts with blue trim and matching claret socks complete the full strip.
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